All Brand Marketers are driven by a set of guidelines based on years of hands-on experience. Here are my top five.

All Brand Marketers are driven by a set of guidelines based on years of hands-on experience. Here are my top five.

1. BE CONSISTENT

Your brand is the assurance (promise) that all interactions between you and your clients will be consistent in value, tone, and differentiation with regards to you, your services and your products.

1. BE CONSISTENT

Your brand is the assurance (promise) that all interactions between you and your clients will be consistent in value, tone, and differentiation with regards to you, your services and your products.

2. SCIENCE MATTERS

It’s not about formulas. There are none. It’s about what cognitive scientists, and what good marketers understand when it comes to developing, growing and nurturing a brand. This includes a mix human-centered design and experience marketing concepts. There are others.

2. SCIENCE MATTERS

It’s not about formulas. There are none. It’s about what cognitive scientists, and what good marketers understand when it comes to developing, growing and nurturing a brand. This includes a mix human-centered design and experience marketing concepts. There are others.

3. SHARE STORIES

Over millennia we’ve become programed to create and share stories. They cut through clutter and are long lasting. This is how cool brands capture, delight and retain audiences. So, what’s your story?

3. SHARE STORIES

Over millennia we’ve become programed to create and share stories. They cut through clutter and are long lasting. This is how cool brands capture, delight and retain audiences. So, what’s your story?

4. MOVE THEM!

Focus on the shoes, and you’re pitching products. Help her feel like a badass in those shoes and you’re both getting somewhere. How folks feel about your organization, its products and services is what helps define your brand. ‘Move ’em’ and they’ll happily support you.

4. MOVE THEM!

Focus on the shoes, and you’re pitching products. Help her feel like a badass in those shoes and you’re both getting somewhere. How folks feel about your organization, its products and services is what helps define your brand. ‘Move ’em’ and they’ll happily support you.

5. BE BRAVE!

Good branding takes time, which means you have to ride the bike while building it. There’s going to be some spills and mud-in-your-eye. But with risk comes reward. Go for it.

5. BE BRAVE!

Good branding takes time, which means you have to ride the bike while building it. There’s going to be some spills and mud-in-your-eye. But with risk comes reward.

Go for it.

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©fabianventer | 2018