What’s that you say?

(about your brand)

WHAT I DO

Brand Architect

Having spent decades working with brands and markets around the world, I’ve seen it time and again: brands rarely lack growth because they don’t have value.They lack growth because their audience doesn’t fully understand the value. Today, I use my experience to help businesses ($5–30M) shape brands that boost value.

BRAND CONSULTANT

FRACTIONAL SUPPORT / COACH

WHY BRAND ARCHITECTURE

So they know what's in it for them!

Without a strong brand architecture, business leadership says one thing, marketing another, and employees are unsure. The result is mixed messaging that leaves your audience confused, indifferent, or unconvinced. With it, they get a sense of what a brand stands for, and what’s in it for them. Simple!

What's in it for you...

3× More Growth:
Brands with a strong architecture can gain 3× more market share.
2× More Spending:
Architecture-driven brands with a focussed narrative are seen as more valuable and can generate 2x more customer spend.
85% Aren’t Buying Yet:
Most customers aren’t looking to buy today. They need to remember your brand when they are.
78% Already Have a Favorite:
Many buyers ultimately choose a brand they know and were considering when their search began.

3× Growth

2× Spend

85% Remember

78% Favorite

Sources: Kantar; Ehrenberg-Bass Institute; LinkedIn B2B Institute, B2B buyer research

MY APPROACH

People, process, and a design-thinking mindset

Your business already has the ingredients to take your brand to another level – the trick is connecting what already exists into something meaningful your audience can embrace.

SOME EXPERIENCE

In good company

These are a few of the folks who have influenced my thinking – through direct experience, collaboration, continuous learning, observation, sales psychology, curiosity, and a good dose of creativity.

TESTIMONIALS

1/11

Fabian consistently pushed boundaries and helped everyone think beyond the norm, which positively impacted the results of the entire organization. Andrew M. | Managing Director – Americas Cable & Wireless Worldwide

2/11

Thank you for your enormous contribution to the success of our presentation. It was immeasurably improved by your advice. David McGiffin | Director of Cardiac Research The Prince Charles Hospital

3/11

Fabian's approach, creativity, and know-how helped us build a unique, distinctive and recognizable brand in the highly competitive veterinary industry. We couldn’t be happier. Leah Basinais, MBA | Chief Operating Officer ACCESS Specialty Animal Hospitals

4/11

He has a unique skill set that enables him to understand what you are trying to achieve, and helps restate your messages in simple terms that cut right to the chase – using stories, examples and experiences. Karen A. | Strategic Business Adviser Author | Amazon Top 10 Bestseller

5/11

A creative and inspirational marketer, Fabian never loses sight of business objectives, the development of the brand and the need for a company to deliver on its promises. It was a pleasure to work with him. Neil Fairley | Managing Director ContractRight

6/11

I worked with Fabian while he was Senior VP of Global Marketing at Telstra. Thanks to his considerable communication skills and the ability to illuminate a road map to success, I highly recommend him. Robert Ta. | CEO – Americas Telstra Corporation

7/11

Fabian was instrumental in helping us develop a go to market strategy for a new product line. With new visuals, marketing messages and a strategy, he help us get to where we needed to be. He is a true expert. Barry P. | Manager Global Accounts Lauren Pontier at HelmsBriscoe

8/11

Simply put – Fabian is the best! As a person, as a leader and as a truly gifted marketing executive. I have never met anyone with the insight and ability to articulate a message with impact the way he can. Jim Stewart Business Consultant

9/11

I had the great pleasure of working with Fabian when he was CMO of LSF. His creations were (and still are) the most elegant, sharp and classy ones I have seen from marketing professionals. His work is long lasting. Daniel L. | CEO LSF Network | uDelv

10/11

Fabian helped us explore, prepare, and measure unique marketing messages that resulted in strong growth for our organization in a challenging and highly technical healthcare space. Rob Te. | Partner Primordial Inc.

11/11

Fabian uses marketing insights to identify and maximize visual and verbal messaging that engage audiences in a world where technology can overwhelm the ‘humanity’ of the message. Stephen K. | Digital Strategist Hearst Ranch

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